Without fail, the vignette would conclude with newly prosperous followers lounging by their dandy new pool or suburban hearth, earnestly crediting Tilton's "miracle plan for man." Tilton also built credibility through homespun - and scripted - testimonials: A hapless couple would recount their mishaps on cue while one of Tilton's well-scrubbed cronies prodded and nodded as needed. Breaking off trancelike midsentence to speak in tongues was standard - "sonda basoya" being the minister's favored bit of faux-Sumerian sputtering. Each envelope contained a "gift from God" - "miracle" cornmeal packets, holy oil, faith rings, cutout angels - designed specifically to create an obligation to reciprocate financially.Ĭlearly recognizing that his target audience was generally poor and gullible, Tilton commiserated by claiming that God hadn't sent him to "the fat cats of this world." This shrewd pitch (he often recalled his own past travails) came by way of a quirkily engaging delivery.
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He borrowed heavily from Pentecostal "prosperity gospel" teachings and specific biblical passages that implied a monetary and spiritual quid pro quo from God if "vows and seeds" were "paid and sown." Tilton was an innovator in one sense: He was the first TV preacher to follow up saturation television exposure (he was on the air in all 235 American TV markets) with a massive and sophisticated direct-mail operation. This sterile edifice became the headquarters of the wildly popular nationwide program "Success-N-Life" - a faith-based "Who Wants to Be a Millionaire." A decade in the wilderness paid dividends with the establishment of Word of Faith Family Church north of Dallas. Listless at university, Tilton took the yuks to heart by establishing his own canvass-based road show. He and his cohorts would run down front, imploring the hucksters to "save" them along with the rubes. According to "Primetime Live," Tilton was then struggling through college, enamored of getting hogged up on Saturday night as a prelude to local tent revival meetings. Tilton's march toward televangelist titanhood began in the early 1970s. At its apex, his empire reaped $80 million annually, before an ABC investigation put the screws on his allegedly fraudulent outfit in 1991. To my amazement, the self-described "apple of God's eye" had been snatched from media purgatory by the libs at Black Entertainment Television.Īlthough he avoided the media frenzy that dogged his predecessors Jim Bakker and Jimmy Swaggart, Tilton was a heavy in his day. who believe his garbage." Amazed at Tilton's Lazarus shimmy, I double-checked the channel. He has tangled with law enforcement, leading Texas Attorney General Dan Morales to tar Tilton with "raping the most vulnerable segments of our society - the poor, the infirm, the ignorant. Known to those entertained by televangelists in the early 1990s, Tilton's unscrupulous antics are legendary.
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